Latest Projects
McDONALDS
Combining Broadcast with Social
ISA had the privilege of producing three McDonald’s Broadcast Commercial Campaigns in 2019-2020. Combining Broadcast with Social – each campaign was paired with well-known talents that not only acted as stars of the commercial – but content creators as well with special social assets that were released in conjunction with the broadcast premiere. All commercials were produced, cast, shot, and directed by our teams.
IDENTITY LA
Event Hosting and Talent Curation
Since 2017, ISA has worked as a producing partner for the annual Asian Pacific American Heritage Month festival for the City of Los Angeles. Each year the event has brought out some of the very best in APA entertainment for a FREE outdoor festival. The thousands in attendance have had the opportunity to see special guests, honorees, & musicians that have included Awkwafina, Mike Shinoda (of Linkin Park), Jay Park, Jeremy Lin, Yuna, Super Duper Kyle, and Tokimonsta.
TOYOTA x HYBRID LIFE
Curated Events and Social Awareness
ISA has launched two live activations for Toyota to help change perceptions & strengthen affinity for Hybrid models within the Asian Pacific American segment. In 2019, – ISA helped to produce the first-ever CARnival for the Asian segment with live concerts & entertainment each day in Little Tokyo in Los Angeles. In 2020, – ISA brought out 50+ thought leaders & influencers for a special private activation where they got to experience the vehicles in person. Both activations provided millions of traditional & social impressions and views for the vehicles as well as an increase in overall public sentiment towards the Hybrid brand.
XIAOMI
Technology driven branded campaign
ISA worked with global technology company, Xiaomi, on a digital campaign partnering their specialty products with well- known technology & lifestyle influencers. ISA worked with the likes of Austin Evans & Wolfie to launch a branded campaign around the products that received millions of views & impressions in the first day of launch.
STATEFARM WIZARD WORLD CON
Content Creation
ISA worked with StateFarm to produce a content campaign for their official online digital platforms. To extend the life of 2019 StateFarm commercial assets centered around Geek & Gaming culture – ISA produced, shot, and directed additional branded content pieces live from the Wizard World Convention (Pop Culture Convention) in Chicago. The content was leveraged online with paid spend along with additional popular influencers who helped amplify content through their networks.
ISA CHARITY BASKETBALL
Event Curation
Every year ISA partners up with the Asian Pacific Islanders at Facebook to produce an annual Charity Basketball game with top celebrities, influencers, musicians and more to play a game in front of a packed crowd. Donations raised are given to an Asian Pacific Islander American non-profit. Previous players have included the likes of Simu Liu (Marvel’s Shang-Chi), Steven Lim & Ryan Bergara of Buzzfeed, Just Kidding Films, among many more!
ISA has worked on campaigns & projects with internationally recognized brands like Toyota, McDonald’s, AT&T, CJ Entertainment, Panda Express, and StateFarm. We have produced concerts & events with the likes of Jay Park, Awkwafina, Tokimonsta, Mike Shinoda (of Linkin Park), and more. We look forward to the opportunity to share our skills with you.”